With the relocation of the seat of government to Berlin, the installation of a wayfinding system to the most important tourist destinations was decided by the Berlin Senate in 2004.
The original concept envisaged a three-part system of information pillars, arrow signposts and destination signs / object boards. In the first step, the arrow signposts were implemented, which are now installed throughout the city. Against the background of the increasing attractiveness of the city for tourists, it is considered very sensible to supplement the city-wide tourist route guidance system with information pillars. (…)
The addition of an information stele to the wayfinding system will create an overall information system for visitors. The stele should have a high recognition value as part of the official information system Berlin.
In addition to orientation, the information stele has the task of using a map of the surroundings to provide an overview of the sights in the vicinity that are already signposted by the arrow signposting system, and at the same time to guide the way of travel by drawing attention to the fact that the sights can also be easily reached on foot.
(Excerpt from the competition announcement, Senate Berlin)
The developed family of stelae follows the specifications with reference to the look and gesture of the arrow signposts. The solution was sought in the transfer of the traditional form and geometry with sapphire blue coloring in urban design of the present time with high functionality and resilience, recognizability and assertion in the urban space without exaggeration. The three stelae formats are uniform in height and face width. They differ only in width. They are straightforward, compact, therefore resilient bodies without projections and recesses, which organize the functions inside in layers and tiers. Not only is the material adopted in a shell construction of cast aluminum, but also the typical radius of the arrow signpost is taken up. The fronts are smooth integrated surfaces, the sides inclined for ergonomic good supervision. The inclined shape is both a design feature and creates a unique selling point for visibility in the urban space.
Competition “Information Stele, Extension of the Tourist Guidance System Berlin“
Multistage competition procedure
(call for bids, planning competition, negotiated procedure)
State of Berlin, represented by the Senate Department for the Environment, Transport and Climate Protection.
Grün Berlin Stiftung.
1st Prize Beate Kling GmbH
Collaboration: Katharina Zettl, Thomas Uhlig Media technology: Thomnet Media Engineering Media design and illustration concept: Heldstudio GmbH
Competition 07 – 11 / 2017
01 – 06 / 2018 – no award.